The first of three sessions of the Developing Marketing Plans and Strategies Workshop gets underway at the 1890 Extension Complex at the University of Arkansas at Pine Bluff Friday, Jan. 26.

Sessions will also be held Saturday, Feb. 24, and Saturday, March 17. Registration begins at 8:30 a.m. and all three events are scheduled from 9 a.m. to 4 p.m.

The meetings are aimed primarily at limited-resource producers of specialty crops and livestock. The sessions will be led by Laurence Crane, vice president of program outreach and risk management education, National Crop Insurances Service, Overland Park, Kansas; and Albert Essel, associate dean for Extension at Lincoln University, Jefferson City, Missouri.

Participants will be introduced to the farm business planning process, learn marketing principles, develop a personal marketing plan for their farm and network with producers.

Workshops will consist of formal instruction, group discussion, hands-on activities and take home assignments. Extension educators will be available to help participants complete homework assignments.

Enrollment is limited. Pre-registration is required to participate. Lunch will be provided. Contact Stephan Walker at 870-575-7237 or to pre-register or to request assistance with special needs.

The 1890 Extension Complex is located on the corner of L.A. “Prexy” Davis Drive and Oliver Road in Pine Bluff.

The University of Arkansas at Pine Bluff offers all of its Extension and Research programs and services without discrimination.