“Growing the culture one leaf at a time” is the motto for The Leaf Cigar and Pipe Shop, located at 3710 S Camden Rd.

The cigar shop opened on April 12 and is owned by Jamal Gordon, a 25-year-old Pine Bluff native who has been smoking cigars since the age of 18 and is intrigued by the various flavors produced by the different areas in which tobacco is grown.

Gordon said that he chose the shop’s location because it is centered at one of the busiest locations in Pine Bluff: Camden Road/US 79.

“There’s food places, gas stations, grocery stores, and other businesses in this area,” Gordon said. “The location is also convenient for White Hall residents to visit.”

With televisions, sofas, tables and chairs for relaxation and conversation, the cigar shop is a lounge type of business rather than a grab-n-go business.

“I just want everyone to feel comfortable,” Gordon said. “Many people smoke cigars, but have no place to go, or they have to drive far to get a good, quality cigar.”

His objective is to create a space where cigar smokers can come in, network, socialize and be entertained.

The cigar shop offers a variety of brands including Ashton, My Father, Perdomo, Leaf by Oscar, Kristoff, Romeo y Julieta, etc.

The shop has Happy Hour on Thursdays where customers buy three cigars and receive 10 percent off the purchase, also having their names placed in a drawing to win cigar humidors, lighters, cutters, etc.

The shop also hosts “Morning Brew” on Saturday mornings with free Cuban coffee being served.

Gordon, who is a music minister at Old Saint James Church and an apprentice at Paradise Funeral Home, gives much credit to his grandmother, Justine Minor, for helping him get his business started.

“My grandmother played a big part, and many people who know me invested in me and made donations,” he said.

Though cigar-smoking has been portrayed as an older, rich man’s behavior, Gordon expects to create a common ground between all people as his business continues to grow.

“I’ve seen people who work for the same company come into my place of business not knowing each other, but by the time they leave that has changed,” Gordon said. “This is a home away from home.”