Imagine that you’re 9 years old. Imagine further that your mom works two part-time jobs and the two of you — along with your younger brother and sister — live in a cramped drafty little apartment. Now imagine that your teacher figures out that you can’t see the board clearly, even when you sit in the first row. In short, you need glasses.

Imagine that you’re 9 years old. Imagine further that your mom works two part-time jobs and the two of you — along with your younger brother and sister — live in a cramped drafty little apartment. Now imagine that your teacher figures out that you can’t see the board clearly, even when you sit in the first row. In short, you need glasses.


Such things can cost a lot of money, especially if you need something a little different. Chances are, your mom doesn’t have a lot of spare cash to foot such "luxuries." Of course, that doesn’t mean you don’t need them. It also doesn’t mean that your little brother doesn’t need a little bigger coat or your sister some new shoes. Somebody really needs to help.


Fortunately, there’s a way — a good way — for a lot of "somebodies" to help: the annual Pine Bluff Commercial Christmas Card Fund. Supported by the generosity of caring people like you, the Christmas Card Fund is distributed to the four area public school districts. The proceeds help buy things like coats, shoes and eyeglasses.


All you need to do is send a donation of at least one dollar to the Pine Bluff Commercial (in care of the fund) and your name will be placed on the "Christmas Card" that’s published in the newspaper on Christmas Eve.


Think about it, one lousy buck — not even the price of a fast-food Coke — might just make the difference between a little girl being able to see the board or her brother not being cold.


Obviously, one dollar is the minimum to have your name included on the card, but a few more to keep them company would make everybody’s season a little brighter.


Yes, we know that budgets are always tight this time of year. We have so many places to go, people to see, gifts to purchase and all the celebratory folderol. Nobody disputes that "charity begins at home," but where it starts isn’t where it should end.


Here in the greatest and most prosperous nation on Earth, no one should want for the basic necessities of life. While it’s easy enough to assign blame, or identify parental choices, this isn’t the time for that kind of thinking. The only driving question we should be asking is: What can I do to help?


We understand that everybody is busy. There’s much to do. There always is. That’s why efforts like the Christmas Card are so important. They make it easy to have great effect upon protracted problems.


Everybody wants our community to grow and prosper. It can’t as long as we are content to ignore those who need our help — especially the children. Therefore, we ask that you please do your part. Simply send a contribution to the Pine Bluff Commercial at P.O. Box 6469, Pine Bluff, AR, 71611, or bring your contribution to the Commercial office at 300 South Beech Street.


We know you’ll be glad you did.