A crowd of around 30 gathered in a dusty lot Friday morning in White Hall to participate in a groundbreaking ceremony marking the start of construction for a new Fairfield Federal Credit Union location tentatively scheduled for completion by the end of the year.

A crowd of around 30 gathered in a dusty lot Friday morning in White Hall to participate in a groundbreaking ceremony marking the start of construction for a new Fairfield Federal Credit Union location tentatively scheduled for completion by the end of the year.

The site — at 7010 Sheridan Road, across from the Woodlands Plaza shopping center — is part of Fairfield’s effort to expand into new areas and build up its customer base according to company officials.

Project contractor Shawn Dunn said there will be several unique aspects to the construction process.

“At the request of the Fairfield board of directors and CEO Allen McFalls I am using as many local subcontractors who live, work and worship in Jefferson County as I can,” Dunn said. “We are looking at 85 percent of them who are local. I was also asked to incorporate some green products into the construction. The new building will have all LED lighting, both interior and exterior, which is a first in the state.”

The new bank building was designed by Fred Reed of the Reed Architectural Firm.

McFalls said he is eager to begin serving new customers.

“I’m excited,” McFalls said. “Thank you for making us feel welcome and for allowing us to be a part of White Hall. I look forward to developing business on a professional level and making new friends on a personal level. In a few months we will have a presence here in White Hall and can start taking care of folks.”

Fairfield board chairman Pat Costello shared McFalls’ sentiments.

“We are excited to be in White Hall and to be able to better serve our customers,” Costello said.

White Hall branch manager Jeff May added his thoughts.

“We’re eager to start serving our customers as best we can,” May said.

Pine Bluff Regional Chamber of Commerce Director Ann Williams congratulated the Fairfield officials for the company’s growth and wished them success.

“As I drove in Cindy apologized for all of the dust but I said there was no need to apologize because to me that dust means progress,” Williams said, referring to Fairfield Marketing Director Cindy Dunn. “Any new business in Jefferson County is music to our ears. We look forward to being here for a grand opening in a few months.”

The official groundbreaking ceremony saw the executives don white hardhats, take up shovels and each turn a shovelful of dirt in unison.

Around 20 of the Chamber’s Red Coats goodwill ambassadors were in attendance.