The Economic Development Alliance of Jefferson County will be updating its marketing materials in the coming months in what its leadership hopes will help them better advertise the county to potential companies considering new locations.

The Economic Development Alliance of Jefferson County will be updating its marketing materials in the coming months in what its leadership hopes will help them better advertise the county to potential companies considering new locations.

Lou Ann Nisbett, Alliance president and CEO, spoke about the upcoming changes Wednesday in her quarterly update to the Pine Bluff-Jefferson County Port Authority.

Nisbett said the new marketing campaign will include a new website, new physical signage at the Alliance office at Fifth Avenue and Main Street, new brochures, updates to aerial photographs of the Port of Pine Bluff and other industrial sites and possibly a newsletter.

“So that Jefferson County will be much more visible and people will have a better understanding of who we are and what we have to offer,” Nisbett said of the changes, which she hopes will roll out in May.

“I really think in the late spring and summer you’re going to see a lot of positive things happening with our marketing,” Nisbett said.

Funding for the updates is coming from the countywide economic development sales tax that voters approved in February 2011. Economic Development Corp. of Jefferson County, which oversees expenditures from the tax, has contracted with the Alliance to perform the technical services of recruiting and retaining industry.

The added funding will allow the Alliance to update its marketing materials, some of which are old, Nisbett said, noting that the aerial photographs the Alliance currently uses to show sites to prospective companies are 10 years old.

In other business, Mike Murphy, Pine Bluff terminal manager for Kinder Morgan, updated the board on the tonnage to go through the port terminal for the year to date. In January and February, 20,639 tons went through the port terminal, which is about twice the amount during the same time period in 2011 and 2010. But Murphy said March is shaping up to be a slow month.

Almost half of the traffic was for aluminum slabs, which Murphy said have not been transported through the terminal in about six years.

“Hopefully, with that relationship we’re trying to build with that customer, we can handle more of that in the future,” Murphy said.

Transports of vermiculite were also “encouraging” and steel wire rod coils are strong, Murphy said, while cotton seed hulls are down because the main customer has purchased a new facility that allows them to do their own shipping.

In other business, the Port Authority Board welcomed three new members: Rob Luter, business unit manager/board and quality at Evergreen Packaging; Mike Morris, president of ArcelorMittal; and Diane Tatum, regional customer service manager with Entergy.

The board’s other members are David C. Bush, senior vice president with Simmons First National Bank; Michael J. Dennis, attorney and partner with Bridges, Young, Matthews and Drake PLC; Joseph H. Gieringer, assistant vice president at Pine Bluff National Bank; and Phyllis Harden, executive assistant at Pine Bluff Sand and Gravel Co. Pine Bluff Mayor Carl A. Redus Jr. and Jefferson County Judge Mike Holcomb are ex-officio members.