Michelle Rocha served the Economic Development Alliance of Jefferson County in a number of capacities over a six year period. Her tenure ended in May with her return to her native Texas, where she moved with her family after her husband Jesse's assignment with the Washington Group ended and he was transferred to Austin.

Michelle Rocha served the Economic Development Alliance of Jefferson County in a number of capacities over a six year period. Her tenure ended in May with her return to her native Texas, where she moved with her family after her husband Jesse’s assignment with the Washington Group ended and he was transferred to Austin.

Rocha was co-director of the Pine Bluff Regional Chamber of Commerce, a part of The Alliance.

Rocha began her affiliation with The Alliance as an intern in late 2006 and was hired full time in January 2007 as director of special projects.

Alliance President and CEO Lou Ann Nisbett appreciates Rocha’s hard work.

“She has been an extraordinary asset to our team, to The Alliance and to this community,” Nisbett said Wednesday. “It is very hard to lose someone like that. She paid attention to all the details. When she did something she did it well.”

Nisbett said that Rocha coordinated events for The Alliance and the Chamber.

“Everything that she planned was always amazing,” Nisbett said. “The 100 Year anniversary Chamber Gala last November was wonderful thanks to her hard work. She will be greatly missed.”

In June of 2008 Rocha was named co-director of the Chamber and oversaw the business and government divisions. She is a 2009 graduate of Leadership Pine Bluff.

Rocha’s fellow Chamber Co-Director Ann Williams will miss Rocha’s enthusiasm for her job and her positive attitude.

“Michelle was definitely a go-getter,” Williams said. “She was hardworking, energetic and creative as well as a joy to work with. I’m going to miss her a lot.”

Rocha was honored for her contributions at a farewell party held at the Chamber office May 7.

Rocha and her husband Jesse have two children.