LITTLE ROCK — Officials on Tuesday announced a new public-private collaboration to attract filmmakers to Arkansas.

LITTLE ROCK — Officials on Tuesday announced a new public-private collaboration to attract filmmakers to Arkansas.

The Arkansas Production Alliance, called Arfilm, is designed to “keep, attract and grow a competitive film and digital content production in Arkansas,” said Marty Rhodes, chairman of the board of the Little Rock Regional Chamber of Commerce.

The alliance’s website will allow every property owner, community, chamber of commerce, visitors bureau, county and region in the state to submit, maintain and market possible film locations to the production industry, Rhodes said.

The locations also will be part of a global database powered by Reel-Scout, an industry-leading content management system.

The alliance is comprised of the Little Rock Regional Chamber of Commerce, the Northwest Arkansas Council, Fifty for the Future and the state Economic Development Commission’s Arkansas Film Commission.

The $24,000 cost to launch the website was divided between the alliance members.

Grant Tennille, executive director of the AEDC, said the state already offers incentives to film production companies that make movies in the state. The incentive is a rebate of 15 percent on spending in Arkansas and an additional 10 percent on the salaries of production workers who are Arkansas residents.

AEDC’s support services also provides private companies with the opportunity to match the state’s 15 percent rebate to qualified film production companies with their own 15 percent discounts as preferred vendors. Information on being a preferred vendor also will be available on the website.

“Marketing and advertising are no longer about 30 second commercials,” Tennille said. “They are about product placement and film and the entire digital industry offers Arkansas product placement in perpetuity.

“We can put our state’s best foot forward and let millions of people around the world see it.”

Christopher Crane, Arkansas Film Commissioner, said the alliance’s logo will make its debut on the closing credits of the movie “Mud,” which was filmed in eastern Arkansas. The movie, which received more than $2 million in incentives from the governor’s Quick Action Closing Fund, premiered recently at the Cannes Film Festival and received favorable reviews, Crane said.

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On the Net:

arkansasproduction.com