ITTLE ROCK — A tip line sponsored by the defense team of the West Memphis Three and the group Arkansas Take Action is offering a $100,000 reward for new information leading to the arrest and conviction of the person or persons responsible for killing three boys in 1993.

ITTLE ROCK — A tip line sponsored by the defense team of the West Memphis Three and the group Arkansas Take Action is offering a $100,000 reward for new information leading to the arrest and conviction of the person or persons responsible for killing three boys in 1993.

Damien Echols, Jason Baldwin and Jessie Misskelley were convicted in the May 5, 1993 deaths of Stevie Branch, Christopher Byers and Michael Moore. Echols was sentenced to death. However, the three were released from prison after time served last August after pleading guilty under an agreed-to legal maneuver known as an Alford plea. The three maintained their innocence while pleading guilty.

“There are people in Arkansas who have information about who killed these three little boys and we encourage them to come forward now,” said Little Rock lawyer Patrick Benca. “We want to bring those responsible to justice. We are not looking for theories, but for real information that can put the true criminal(s) behind bars.”

The $100,000 was put up by an anonymous donor, according to a news release issued today.

The tip line has been in existence for a number of years but the reward is something new, a spokesman said. The voice on the line is that of retired NYPD homicide detective J.L. Peter. It tells callers they do not have to leave a name or number. A spokesman said the message would be changed to allow callers to provide contact information.

All calls are reviewed by attorneys for Echols, according to the release, and credible evidence will be turned over to 2nd Judicial District Prosecuting Attorney Scott Ellington.

“We know Damien, Jason and Jessie were not involved in this crime, and that those responsible are still in our community, said Capi Peck, founder of Arkansas Take Action. “It may be difficult to provide information about a murder, but it is the right thing to do. We are hopeful that this reward will motivate someone to help put an end to these tragic events.”

The number for tips is (501) 256-1775. It is a Little Rock number. Information also may be forwarded through Arkansas Take Action’s website or mailed to P.O. Box 183, 6834 Cantrell Road, Little Rock, AR 72207.