Go Forward Pine Bluff plans what it is billing as a major announcement at 10:30 a.m. Wednesday, Sept. 12, according to a news release.

“Go Forward Pine Bluff, in partnership with title sponsor Simmons Bank, is hosting a press conference to announce the return of one of Pine Bluff’s most celebrated events, an event that garnered national attention in years past,” according to the release.

In attendance will be Go Forward Pine Bluff CEO Ryan Watley, Pine Bluff Mayor Shirley Washington and Pine Bluff Convention Center Executive Director Joseph McCorvey.

Watley said he could not divulge any further details about the event.

“Sometimes to go forward, you have to go back. Back to the things that made you great in the first place. A historic event – one that landed Pine Bluff in the national spotlight – is coming back this holiday season,” the news release said.

Founded in 2017, Go Forward Pine Bluff is a nonprofit organization with a vision to positively impact local government, education, economic development and quality of life. Go Forward Pine Bluff’s mission is to empower Pine Bluff citizens by increasing local government revenue, retaining population and attracting tourism.