The second annual Pop Up in the Bluff event is scheduled for 11 a.m. to 3 p.m. on Saturday, Sept. 29, on Second Avenue between Chestnut and Pine streets in downtown Pine Bluff, it was announced at a Wednesday press conference at the New Community Theatre.

Admission will be free.

According to organizers, the event “will illustrate the potential of Second Avenue in Pine Bluff by bringing in local vendors, chefs and artists to sell products, showcase art, facilitate fun activities and more.

“We hope that Pop-Up Second Avenue will be the catalyst for more business development and growth downtown, by demonstrating the potential of the area.”

The event will feature live music, craft beer garden, magic shows, yoga for kids, food trucks and local vendors, “all who believe in the future of Pine Bluff,” the news release said.

Pop-Up Second Avenue is a Delta Celebration Series Event, presented by Pine Bluff Downtown Development, Go Forward Pine Bluff and the City of Pine Bluff.

“We would like to send a special thank you to Liberty Utilities, Simmons Bank, Relyance Bank, Jefferson Regional Medical Center and M.K. Distribuitors, Inc. for sponsoring this event,” the news release said.

As part of the pop-up event, magicians Craig Diamond and John Westford, who own the New Community Theatre, will be performing throughout the day at the venue. In addition, the Clyde Pound Trio out of Hot Springs will perform at noon and 2 p.m. at the theatre.

The Donald W. Reynolds Community Services Center across the street from the theatre will also be open during the event and will feature several different activities.

The first pop up event held last year on Barraque Street was a rousing success, according to Joy Blankenship, executive director of Pine Bluff Downtown Development. The event even won best promotion from Main Street Arkansas.

“Pop-ups happen because it is proven that they are a catalyst for business growth, business development and bring about change in the downtown,” Blankenship said at Thursday’s event.

“But events like this just do not happen. They happen because of people that care for their community and want to see great things happen for our downtown.”

Blankenship and Ryan Watley, CEO of Go Forward Pine Bluff, credited the 2017 pop up event for helping generate interest in the opening of a new coffee shop on Barraque, Indigo Blue.

They said their hope is that September’s event will generate the same kind of enthusiasm along Second Avenue.