The Pine Bluff Advertising and Promotion Commission participated in the Arkansas Arts Advocacy Day at the Arkansas State Capitol Nov. 7.

Presented by the Arkansans for the Arts, the event brought together arts advocates, organization leaders and patrons to highlight the arts as a leading economic driver and job creator for Arkansas, as well as being a cornerstone to tourism, according to a news release.

The A&P Commission was part of the tourism portion of the H.E.A.T. (Health, Education, Agriculture and Tourism) exhibitors. The panel promoted Pine Bluff’s tourism with an emphasis on the Delta music heritage in Pine Bluff, according to the release.

In addition to promotional items with the new Explore Pine Bluff logo, the commission distributed copies of the book, Delta Music and Film: Jefferson County and the Lowlands. Jimmy Cunningham Jr., who co-authored the book with his mother, Donna Cunningham, joined the A&P Commission and signed copies for attendees.

“This was an excellent opportunity for us to network, promote our new brand and to raise awareness of Pine Bluff’s rich cultural history,” Sheri Storie, director for the A&P Commission, said. “Cultural and heritage tourism is going to play a critical role in increasing Pine Bluff’s tourism development,”

Commissioners attending the event were William Moss, chairman; Rosie Pettigrew, vice chair; and Storie.