Robbie Williams, a long-time educator in the Pine Bluff School District, has seen first hand how The Commercial’s Christmas Card Fund has benefited area children.

Williams recalled how a student had transferred from out of state and the student’s medical coverage hadn’t been transferred to Arkansas.

“The student was in desperate need of glasses,” Williams said. “Without her glasses, she was not going to be successful in her academics. The Christmas Card Fund afforded her glasses and she was well on her way to learning. The parents were so grateful for the Christmas Card Fund.”

Stories like these prompt us to continue sponsoring the fund which helps children in need in the Pine Bluff, Watson Chapel, Dollarway and White Hall school districts. No money is kept for administrative reasons. The fund is divided among the districts by student population.

Since 1987, The Commercial has sponsored the annual Christmas Card Fund to help districts provide essentials for students such as eyeglasses, shoes, coats, uniforms or other items. No donation is too small for this effort.

If you give at least $1 by Dec. 17, your name will be printed on the Community Christmas Card, which is published every year at Christmas time.

Individuals, families, area groups, businesses, as well as school children, have participated in the fundraiser each year which begins on Thanksgiving. Donations should be made to the Christmas Card Fund, care of the Pine Bluff Commercial, P.O. Box 6469, Pine Bluff, AR, 71611. Donations may also be hand-delivered to The Commercial at 300 S. Beech St. between 8:30 a.m. and 4:30 p.m. weekdays.

Details: or 870-534-3400, ext. 1202, 1211 or 1214.