WASHINGTON — Democrat Mark Pryor and Republican Tom Cotton announced new ad campaigns on Friday as their race for Arkansas’ U.S. Senate seat heads to the finish line.

WASHINGTON — Democrat Mark Pryor and Republican Tom Cotton announced new ad campaigns on Friday as their race for Arkansas’ U.S. Senate seat heads to the finish line.


Cotton’s campaign said it is spending about $100,000 to air a 14-minute long documentary on broadcast television stations in Little Rock, Fort Smith and Jonesboro markets between now and Tuesday, Nov. 4. The film focuses on Cotton and his family in Dardanelle as well as his service in the U.S. Army in Iraq and Afghanistan.


Pryor’s campaign announced four new ads that it will be running that focus on the two-term Senator’s record as a "bipartisan bridge builder."


Both campaigns highlighted the new ad campaigns as being "positive messages" in contrast to the attack ads that have flooded the airwaves for the past year. More than 56,000 ads at a cost of $24.1 million have run — for and against Cotton and Pryor — this election cycle, according to the Center for Public Integrity. Most of those ads were paid for by outside groups. The two campaigns have spent $7 million to air 17,674 ads.


"As voters tire of a campaign that has dragged on for over 12 months, this video offers a welcome respite from the deluge of negative ads from outside groups and Hail Mary desperation from Mark Pryor," said Cotton campaign manager Justin Brasell. "This is a very positive look at who Tom Cotton is, where he comes from and his vision for how we can get our country back on the right track."


Pryor’s campaign noted that it is now running only positive ads, while Cotton’s campaign is still airing a few attack ads.


"Arkansans deserve a responsible, respected leader like Mark Pryor, someone they can trust to listen to people and work across party lines to get things done for the people of this state," said Erik Dorey, Pryor campaign spokesperson.


Cotton is also planning to run a shorter version of its documentary ad in movie theaters starting next Friday. The two-minute version of the film will be shown in theaters in Pulaski, Saline and Faulkner counties, according to the campaign.


The Cotton video "Dardanelle Boys Always Come Home" can be found on the Internet at: http://youtu.be/hrCwd_8OXvY


The four Pryor ads include an endorsement from former NATO commander, retired Gen. Wesley Clark called "Responsible Leader" that can be viewed on the Internet at http://youtu.be/NDoaN7pHDhs


The three other ads are also on the Internet: "Listen" http://youtu.be/lSCMlTp5byg, "Flag" http://youtu.be/V_n-wl9wwt0 and "Safe and Secure" http://youtu.be/ukb3ZMYiLSg.